Tuesday, February 21, 2017

9 Model Business Blogs

9 Model Business Blogs

Following on from our post on pretend online gurus, we thought it might be good to present our readers with a few examples of what we believe are model business blogs. For blog readers looking for value, these can be looked at as benchmarks of what to look for in monetized blogs. For business bloggers looking to monetize their blogs, these can serve as standards to aspire to.

Two common themes you will find from the samples: (1) these bloggers appear to have already established reputations in their offline lives and their blogs just serve as extension channels; and (2) they provide a lot of free, useful content for their readers. We also deliberately picked blog authors who provide at least some content downloads without the opt-in requirement to their mailing lists or newsletters.

Chris Anderson

  • Chris Anderson is editor-in-chief of Wired Magazine. He is the author of “The Long Tail”, which is also the title of his personal blog. You can download a book extract that includes the full introduction and a chapter titled “The New Tastemakers” for free. The Long Tail Manifesto is also freely downloadable.

Tom Asacker

  • Tom Asacker is a popular marketer and speaker, and is author of “A Little Less Conversation” and “A Clear Eye for Branding”, His blog contains over 20 freely downloadable and thought provoking thought pieces that go all the way back to 2005. Be sure to also visit the video collage of some of his speaking engagements in his “About Page”; they’re gems.

Seth Godin

Scott Ginsberg

  • Scott Ginsberg is the nametag guy. He is a renowned author, speaker, and blogger; and his sites (according to him) get as many as 35,000 hits a day! A couple of his ebooks worth checking out: “Great Questions To Ask Someone You Just Met”, and “37 Exercises to Help You Be More Approachable…”. You can find more free stuff through his Squidoo lens; be sure to also check out his videos.

John Moore

  • John Moore is the author of “Tribal Knowledge”. He calls himself a “marketing medic”, and his blog is mainly devoted to – you guessed it – marketing (expect posts about Starbucks and coffee). Download “What Must Starbucks Do?” and “Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture” for a taste of what he has to offer.

Tom Peters

  • Tom Peters is an American business and management writer best known for the best-selling “In Search of Excellence”. His blog contains a wealth of free material a lot of monetizing bloggers can only dream of producing. Last we checked, the site offered 25 freely downloadable ebooks and freely downloadable presentation decks that go as far back as 1999.

David Meerman Scott

  • David Meerman Scott (the middle name use is to distinguish from other well known David Scott’s) is an online marketer, strategist, and bestselling author. His blog provides a link to some freely downloadable ebooks that you can sample. We like “The New Rules of Viral Marketing” and “The Gobbledygook Manifesto”.

Rajesh Setty

  • Rajesh Setty is an entrepreneur and author, and blogger. Of the bloggers that we have listed here, he is our favorite. For no reason other than his messages resonate to us the most. Rajesh provides a lot of freely downloadable resources, including his book, “Beyond Code”, in its entirety.

Bob Sutton

  • Bob Sutton is a Stanford professor, published author, and a must read management blogger. Download “Management Advice: Which 90% is Crap?” and “The Upside of Assholes: Is there Virtue in Bad Workplace Behavior?” (both are free ebooks), and click through the links on his blog’s right sidebar to have a taste of what he is about.

There are other notable business blogs and bloggers out there. Our purpose of citing the above nine is not so much to provide a definitive list, but to present a starting point, and perhaps a benchmark. And of course, if there is a business blog or blogger you have a particularly high regard for, please leave a comment and let us know.

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