Tuesday, February 21, 2017

9 Model Business Blogs

9 Model Business Blogs

Following on from our post on pretend online gurus, we thought it might be good to present our readers with a few examples of what we believe are model business blogs. For blog readers looking for value, these can be looked at as benchmarks of what to look for in monetized blogs. For business bloggers looking to monetize their blogs, these can serve as standards to aspire to.

Two common themes you will find from the samples: (1) these bloggers appear to have already established reputations in their offline lives and their blogs just serve as extension channels; and (2) they provide a lot of free, useful content for their readers. We also deliberately picked blog authors who provide at least some content downloads without the opt-in requirement to their mailing lists or newsletters.

Chris Anderson

  • Chris Anderson is editor-in-chief of Wired Magazine. He is the author of “The Long Tail”, which is also the title of his personal blog. You can download a book extract that includes the full introduction and a chapter titled “The New Tastemakers” for free. The Long Tail Manifesto is also freely downloadable.